L'Oreal Group acquires 100% of Gowoonsesang Cosmetics (Dr.G)
- Deal value
- —
- Stake
- 100%
- Implied 100%
- —
- Revenue
- $137m
- Op. income
- $20m
- Multiples
- —
2023 연결 · DART-verified
2023 연결 · DART-verified
DART 20240329003211
- Target
- Gowoonsesang Cosmetics (Dr.G) · Dermocosmetics (skincare brand)
- Buyer
- L'Oreal Group · SI
- Seller
- Mibelle AG (Migros Group)
- Structure
- —
- Announced
- Dec 23, 2024
- Closed
- —
- Stage
- Closed
Target
Gowoonsesang Cosmetics, founded in 2003 by dermatologist Dr. Ahn Geon-young, owns the dermocosmetic brand Dr.G, whose flagship is Red Blemish Clear Soothing Cream; L'Oréal described it as sold through an omnichannel mix in Korea and expanding across Asia. Revenue was KRW 198.4 billion in 2023.
Deal rationale
L'Oréal said the acquisition responds to rising demand for K-beauty and science-based, affordably priced skincare and complements its Consumer Products Division skincare portfolio. Seller Migros said the sale is part of its February 2024 strategy to divest the Mibelle Group and focus on its core business; Mibelle had acquired its stake in Gowoonsesang in 2018.
| Revenue | $137m |
| Operating income | $20m |
| EBITDA | — |
| Net income | — |
2023 연결 · DART-verified · 20240329003211
Press coverage
- L’Oreal Korea press release (2024-12-23): “이번 인수는 규제 승인 및 관례적인 절차를 거쳐 향후 몇 개월 내에 완료될 것으로 예상된다.”
- CEO스코어데일리 (2024-12-27): “인수 금액은 밝혀지지 않았다.”
- Migros Industrie (company release) (2024-12-23): “Mibelle acquired its stake in Korean Gowoonsesang Cosmetics … in 2018”
This is a data entry summarising filings and press reports. Please check the original sources for the figures.